Reebok produces and distributes fitness, running and CrossFit sportswear including clothing and footwear. It is the official footwear and apparel sponsor for Ultimate Fighting Championship (UFC), CrossFit, Spartan Race, and Les Mills. In 1958, Reebok was established as a companion company to J.W. Foster and Sons, founded in 1895 in Bolton, Greater Manchester, England. From 1895 until 1986, Reebok apparel featured a Union Jack flag. The global headquarters are located in Canton, Massachusetts, U.S. with regional offices in Amsterdam (EMEA), Montreal (Canada), Hong Kong (Asia Pacific) and Mexico City (Central and South America). In November 2016, the company announced they would be moving their headquarters location to Boston. The reasons for the move, according to the company, is to be located an urban environment that is more desirable to millennial workers and to “clarify the roles” of United States offices.